BEAUTY CARE

Herbal Essences, TerraCycle unveil Beach Plastic bottles

BY DSN STAFF

Herbal Essences and TerraCycle are joining forces to celebrate World Water Day.

Together, the companies have created recyclable shampoo and conditioner bottles that are made of 25% beach plastic.

“Plastic floating in our oceans and rivers has been a recent topic for discussion, and unless people work to find solutions, it stays just that — a discussion,” Tom Szaky, TerraCycle’s CEO said. “By incorporating beach plastic into their bottles, Herbal Essences is showing that they are committed to doing something and leading by example. I look forward to our continued work together to raise awareness and make a bigger difference.”

The beauty brand, part of the Procter & Gamble portfolio, is looking to make a difference in driving awareness about ocean plastic and how it positively impacts its footprint, the company said.

The initiative featues three products from Herbal Essences’ bio:renew collection — white grapefruit & mosa mint, argan oil, and coconut milk — will be available in the limited-edition Beach Plastic bottles, which can be found on store shelves from March to June.

“Businesses can play an important role in driving and inspiring change in the world,” Ilaria Resta, North America general manager at P&G Hair Care, said. “My team and I are very passionate about driving responsible consumption. Actions like incorporating ocean plastic into our bottles is just one way we are bringing innovative solutions that have a reduced impact on the environment. This is a step towards our long-term vision of using 100% renewable and recycled materials in our products and packaging.”

In addition, the beauty brand and TerraCycle will partner on a nationwide take-back program that will help ensure every Herbal Essences bottle can be recycled and not end up in the ocean. The program will begin in time for World Ocean Day on June 8.

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