BEAUTY CARE

CoverGirl’s Exhibitionist Mascara transforms lashes

BY Gisselle Gaitan

CoverGirl is expanding its Exhibitionist line of beauty products.

The brand, on the heels of becoming Leaping Bunny certified, has announced the launch of its new Exhibitionist Mascara. The product is designed to inspire users to embrace who they are and want to be, no matter the reason, the company said.

Created with a buildable formula that does not allow smudging, clumping or flakes, the mascara also features a wire brush for 10 times the volume.

To showcase the product, CoverGirl teamed up with singer Katy Perry on a campaign video that has her embodying the exhibitionist lifestyle.

Available in four colors — very black, black, black-brown and waterproof very black — CoverGirl’s Exhibitionist Mascara is available at mass market, drugstore, food and e-commerce retailers, retailing from $7.99 to $10.99.

Further information on the line or any other of CoverGirl’s products can be found on the company’s website.

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