BEAUTY CARE

CoverGirl obtains Leaping Bunny certification

BY DSN STAFF

Coty, the parent company of CoverGirl and several other beauty brands, announced a new partnership with Cruelty Free International that aims to end cosmetic animal testing on a global scale.

As part of this newly announced partnership, the company’s CoverGirl brand has achieved Leaping Bunny certification from Cruelty Free International, which makes the brand the largest makeup brand to be awarded this certification, the companies said.

“Being cruelty free and achieving the Leaping Bunny certification for CoverGirl is the right thing to do, at the right time, in the right way,” Camillo Pane, CEO of Coty, said. “Listening to our consumers, we started this journey with CoverGirl to demonstrate our commitment to this issue by achieving such an ambitious certification at scale. This is consistent with our ambition of growing responsibly by championing open, inclusive and sustainable beauty.”

To achieve this certification, Coty worked with Cruelty Free International to undergo an audit of CoverGirl’s supply chain and ingredients to ensure neither products or ingredients were tested on animals either by Coty or its suppliers.

“Consumers expect brands to be leaders for positive change, so today CoverGirl is taking a stand about making cruelty-free cosmetics a mainstream reality,” Ukonwa Ojo, chief marketing officer at Coty Consumer Beauty, said. “We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action.”

In addition, Coty also has committed that at least another one of its brands will become certified through the Leaping Bunny program by 2020.

“We are delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny certification of CoverGirl marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria,” Michelle Thew, CEO of Cruelty Free International, said. “Importantly, CoverGirl’s certification demonstrates to the world that it is possible to be an accessible and innovative brand without inflicting suffering on animals. We hope today’s announcement encourages more cosmetics companies to do the right thing, listen to public demand and make a commitment to ending animal suffering in the cosmetics industry.”

The Leaping Bunny logo will be featured on all CoverGirl products, which ensures the company’s commitment to being free of animal testing.

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Kiss, Alice + Olivia partner on limited-edition ImPress Manicure collection

BY Gisselle Gaitan

Alice + Olivia is putting a spin on Kiss’ ImPress Press-On Manicure collection.

The beauty brand announced a partnership with the fashion label, which was designed by Stacey Bendet, Alice + Olivia’s CEO and creative director, and features six nail designs.

“Like Alice + Olivia, ImPress is not afraid of bold patterns or vibrant colors. They were the perfect partner to bring my nail art visions to life,” Bendet said. “Nail designs are trending as the ultimate fashion accessory, and the Alice + Olivia x ImPress Press-On Manicure collaboration brings fashion right to your fingertips, with looks from cool casual to total glam. Nails are now the ultimate fashion accessory, and with imPRESS Press-On Manicure, you have the ability to switch up your look in just minutes.”

Alice + Olivia x ImPress Press-On Manicures can be found on ImPress’ website or in select Alice + Olivia retail locations across the nation.

“We initially partnered with the illustrious Stacey Bendet for New York Fashion Week, creating one-of-a-kind nails for her ‘Passport to Wonderland’ themed SS19 presentation,” Annette DeVita-Goldstein, senior vice president of global marketing at Kiss, said. “The collaboration grew into an exclusive nail collection because we strongly believe Bendet’s creative vision and empowering designs are a perfect match for the innovative ImPress brand.”

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Brazilian Bare products head to retail shelves

BY DSN STAFF

Lescoja, the parent company of the Brazilian Bare shaving and skin care line, announced that the collection would be heading to retail shelves.

The Tucson, Ariz.-based company announced that three products from the Brazilian Bare line — shave syrup, melted body butter and post shave body powder — would be jumping onto Kroger shelves beginning March 2019.

“After an incredibly successful ‘Direct-To-Consumer’ campaign, we received hundreds of inquiries from customers asking where they could find Brazilian Bare in retail stores. I am happy to announce that we have chosen Kroger and their Family of Stores to help bring our innovative new brand, Brazilian Bare, to a wider audience,” Rachel Jacobs, chief beauty officer of Lescoja said. “Kroger’s commitment to redefine the customer experience, along with its leading reputation for exceeding customer’s needs, make this retailer the perfect choice to help introduce products to women that are naturally-based and truly effective when it comes to shaving and caring for their skin.”

To spread word about Brazilian Bare’s retail debut, the company will launch an integrated marketing campaign that will involve print and broadcast ads, as well as internet, social media and public relations campaigns, the company said.

“After an incredibly successful test-launch with the world’s largest ecommerce retailer, then receiving nothing but 5-star reviews and an endorsement from one of the country’s top dermatologists, we feel that the timing is perfect to launch our products ‘on-shelf’,” Jacobs said. “The line is unlike anything currently available, and with a marketing campaign that will appeal to women that look to combine beauty and efficacy with their active lifestyle, we are confident that Brazilian Bare will continue its success.”

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