CoverGirl obtains Leaping Bunny certification
Coty, the parent company of CoverGirl and several other beauty brands, announced a new partnership with Cruelty Free International that aims to end cosmetic animal testing on a global scale.
As part of this newly announced partnership, the company’s CoverGirl brand has achieved Leaping Bunny certification from Cruelty Free International, which makes the brand the largest makeup brand to be awarded this certification, the companies said.
“Being cruelty free and achieving the Leaping Bunny certification for CoverGirl is the right thing to do, at the right time, in the right way,” Camillo Pane, CEO of Coty, said. “Listening to our consumers, we started this journey with CoverGirl to demonstrate our commitment to this issue by achieving such an ambitious certification at scale. This is consistent with our ambition of growing responsibly by championing open, inclusive and sustainable beauty.”
To achieve this certification, Coty worked with Cruelty Free International to undergo an audit of CoverGirl’s supply chain and ingredients to ensure neither products or ingredients were tested on animals either by Coty or its suppliers.
“Consumers expect brands to be leaders for positive change, so today CoverGirl is taking a stand about making cruelty-free cosmetics a mainstream reality,” Ukonwa Ojo, chief marketing officer at Coty Consumer Beauty, said. “We know we are not alone in wanting a beauty industry that is free from animal cruelty and, working with Cruelty Free International, invite others to join us in turning these conversations into action.”
In addition, Coty also has committed that at least another one of its brands will become certified through the Leaping Bunny program by 2020.
“We are delighted to partner with Coty to end cruel and unnecessary animal testing for cosmetics worldwide and have been impressed with the company’s passionate commitment. The Leaping Bunny certification of CoverGirl marks a new milestone in this area as the largest makeup brand to be certified cruelty free after having met our rigorous criteria,” Michelle Thew, CEO of Cruelty Free International, said. “Importantly, CoverGirl’s certification demonstrates to the world that it is possible to be an accessible and innovative brand without inflicting suffering on animals. We hope today’s announcement encourages more cosmetics companies to do the right thing, listen to public demand and make a commitment to ending animal suffering in the cosmetics industry.”
The Leaping Bunny logo will be featured on all CoverGirl products, which ensures the company’s commitment to being free of animal testing.
No comments found