BEAUTY CARE

Bioré’s Cleansing Micellar Waters say goodbye to makeup

BY Gisselle Gaitan

Bioré is looking to help consumers solve the daily struggle of removing makeup by introducing a new innovation that will help gently take it all off.

The new Cleansing Micellar Waters utilize innovative Japanese technology to dissolves makeup, while removing dirt and oil from pores, the company said.

Each of the New York City-based brand’s formulas also have been designed with a higher concentration of micellar waters that feature a splash of color. Proprietary ingredients for the products include baking soda and/or charcoal and include:

Bioré’s Baking Soda Cleansing Micellar Water, which comes in a blue shade, is formulated for combination skin and conditions, smooths and balances skin as well; and

Bioré’s Charcoal Cleansing Micellar Water, which features a black hue that is formulated for oily skin, absorbs excess oil and leaves skin mattified.

To use both products, consumers need to wet a cotton pad with the waters and wipe all over the face until skin is completely clean. For the removal of stubborn eye makeup, holding the pad over closed eyes for a few seconds then swiping away should do the trick, the company said.

Bioré’s Cleansing Micellar Waters are available at select food, drug and mass merchant stores for the suggested retail price of $6.99.

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