Argan oil attracts beauty consumers

AZUSA, Calif. — Argan oil has been a huge ingredient story in hair and skin care over the past few years. Inspired by that success, Physicians Formula decided to add the coveted oil to its facial products. The result: Argan Wear, a collection of makeup infused with Argan Oil encompassing everything from a BB Cream to Argan Oil Blush. Retail prices range from $12.95 for Ultra-Nourishing Argan Oil Blush to $14.94 for Argan Oil Bronzer.

(To view the full Category Review, click here.)



“Argan Wear has been a consistent performer,” said a chain drug executive. “It helped us get higher pricepoints out of the business and brought some new shoppers into the category.”



Within six months of the launch, Physicians Formula’s Argan Wear Bronzer is already selling on par with its well-established mineral wear bronzer.