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Beauty brands are answering demands to do more than sell products.
As people crave sweet treats, manufacturers are innovating with nostalgia and novelty.
As first aid products see sales slump, manufacturers develop helpful new items.
The generics industry navigates a crowded marketplace, supply chain constraints, rising costs and other hurdles while also steering toward biosimilars.
Consumers are seeking products that offer relief from allergies, eye strain and the effects of too many hours with ear buds as they return to the office, school and their travel plans.
Industry experts in the space point to a number of trends, including product variety, that have helped boost sales.
The search for sleep: Fatigued consumers are driving innovation in ingredients, formats and other features in the sleep products category
Consumers are seeking solutions to help them sleep soundly so they can function safely and effectively when they are awake.
Focus on natural and innovative: New products reflect women’s desire for more options, less synthetics
Retailers have an opportunity to increase sales in the feminine care aisle by updating their sets with eco-friendly products, and highlighting the benefits so that shoppers can find the more innovative products easily.