ARTICLES BY THIS AUTHOR
- 5/7/2025
Supergoop! teams up with Liza Koshy on ‘Feel Super’ campaign
The initiative highlights several of Supergoop!’s most popular products, including Glowscreen, Unseen Sunscreen and Play. - 5/6/2025
Sephora doubles down on sustainability efforts
Inside Beauty spoke to Carley Klekas, director, global product sustainability at Sephora, about several initiatives, including the Beauty (Re)Purposed program. - 5/4/2025
L’Oréal utilizing AI to elevate SkinCeuticals’ e-commerce platform
The company announced a partnership with Appier, which will focus on a data-driven strategy to help enhance the skin care brand’s marketing performance. - 5/1/2025
Cetaphil debuts ‘From Scratch to Soothe’ campaign alongside Nara Smith
Cetaphil is looking to bring awareness to the topic of eczema care and treatment with its new campaign. - 4/30/2025
Garnier Fructis teams up with Becky G on Sleek & Stay Hair Serum launch
The new Sleek & Stay Hair Serum is being promoted with a campaign that features Becky G. - 4/30/2025
CEW hosts 50th Anniversary Achiever Awards
The event recognized eight leaders with the Game Changer Awards, as well as the Lifetime Achievement Award. - 4/29/2025
Revlon renews licensing deal for Juicy Couture fragrances with Authentic Brands Group
As part of the deal, Revlon will exclusively produce and market all Juicy Couture fragrances worldwide. - 4/29/2025
Ulta Beauty’s one-day immersive experience brings together more than 1K fans
The event offered attendees access to a mix of category leaders and innovators in the beauty space, the company shared. - 4/28/2025
Almay names Porsha Williams, Xandra Pohl its chief evening officers
Williams and Pohl will highlight how Almay products cleanse and refresh their skin after a busy day, while also calling on viewers to embrace their self-care rituals. - 4/28/2025
Dove unveils Plant Milk Cleansing collection
The line is formulated with stearic acid, lauric acid, glycerin and plant milks to help hydrate and revitalize the skin.