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09/16/2022

Alani Nu’s Witch’s Brew returns to GNC shelves

Witch’s Brew, which features a caramel apple flavor, will be available for a limited time in ready-to-drink energy cans and pre-workout powder.
Gisselle Gaitan
Online Editor
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Alani Nu Witch’s Brew

Fall is right around the corner and health-and-wellness brand Alani Nu is relaunching one of its seasonal flavors — Witch’s Brew — at GNC

“We’re excited for the return of one of our consumer favorites, Witch’s Brew, at GNC,” said Alani Nu founder Katy Hearn. “It’s incredible to see the anticipation surrounding this seasonal flavor, and we can’t wait to see it in stores.”

[Read More: Katy Hearn disrupts hard seltzer category with Alani Seltz]

Witch’s Brew, which features a caramel apple flavor, will be available for a limited time in ready-to-drink energy cans and pre-workout powder.

“The return of Witch’s Brew always marks the change in season for our consumers. And this year, we’re leaning into fall favorites across a variety of formats in flavors like apple and pumpkin,” said Kevin Maloberti, vice president of merchandising at GNC. “We want to help people live well and enjoy the process through great-tasting, efficacious products that reinvigorate their love of fall.”

[Read More: Alani Nu drops 1st product from Self beauty line]

Alani Nu Witch’s Brew is available at GNC stores and online in ready-to-drink energy cans that retail for $29.99 and pre-workout powder that retails for $39.99.

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