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07/27/2022

Walmart teams up with Waldo to offer affordable contact lenses 

Walmart is the exclusive retailer for Waldo products, available at Walmart Vision Centers nationwide and on WalmartContacts.com.
Sandra Levy
Senior Editor
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Looking to make eye care more accessible and affordable, Walmart is the first exclusive retailer to offer Waldo, an innovative and accessible eye care brand that believes in the power of positive vision.

These first-of-their-kind lenses are enriched with essential vitamins, including B12, to help refresh and rejuvenate eyes,  the company said.

The lenses are priced at $23.86 for a 30-pack of the Hydra Boost Daily Lenses, so customers can save 13%-84% off the cash price of comparable branded daily disposable contact lenses at Walmart. This translates into a savings of up to $552 a year, the company noted.

“We are thrilled to partner with Walmart to expand access to affordable eyecare options across the country,” said Ashleigh Hinde, founder and CEO at Waldo. “Partnering with Walmart allows us to grow our community and help foster much larger conversation around the importance of eye health and the need for accessible options for eyecare.”

[Read more: Pharmacy Innovator of the Year 2021: Walmart connects with communities

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Waldo said that it is committed to making eye care an essential part of everyday life through accessible, high-quality products, trustworthy expert service and a platform to elevate the vision of their customers.  

“Walmart is continuously looking for how we can bring our customers brands they already use and love to our stores, making it even more convenient to prioritize their health during their weekly shopping trips,” said Tabitha Watkins, divisional merchandising manager – Specialty Healthcare at Walmart. “We are so pleased to be the first retailer to carry Waldo, a brand that is delivering innovative eyecare products at a great value for our customers.”

Walmart operates more than 3,000 vision centers nationwide allowing customers to easily fill prescriptions for prescription eyewear,  sunglasses, reading glasses and contact lenses.

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Walmart Vision Centers across the country are being transformed into state-of-the-art facilities with an all-new customer experience. The centers feature family tables and full-length mirrors for a functional try-on atmosphere. They also will have newly designed and interactive shelving, semi-private spaces for associate consultations and more, Walmart noted.  

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