Together, the two organizations are asking people to donate to a virtual “Swear Jar” when they experience the inevitable holiday hiccups that make them want to yell out a “humbug.” Mental Health America is the leading community-based nonprofit organization dedicated to addressing the needs of those living with mental illness and to promoting the overall mental health of all Americans.
“During the holidays, customers and patients often turn to Walgreens for quick solutions to stressors like finding the perfect last-minute gift or filling a prescription when sick, but we recognize there are often other challenging emotions many face during this busy time of year,” said Pat McLean, chief marketing officer at Walgreens. “That’s why we’re collaborating with Mental Health America this season to bring customers together to find a silver lining in moments of frustration and turn them into donations that provide support and resources to those facing mental health challenges.”
To show its commitment to support and wellbeing for all, Walgreens has made a one-time $500,000 donation and is matching every dollar donated to Mental Health America via the Swear Jar, up to an additional $500,000 through December 31. “In partnership with our customers, we hope to donate up to $1.5 million,” Walgreens said.
[Read More: Walgreens offering Veterans Day discount ]
“We are thrilled to team up with Walgreens, especially at such a stressful time of year, to raise critical funds for mental health advocacy, services, and supports," said Schroeder Stribling, president and CEO of MHA, “Walgreens' initial donation, combined with their matching commitment, will allow MHA to assist thousands of people in taking steps to improve their overall mental health this holiday season -- and throughout next year."
In 2020, depression and anxiety severity among those taking an online screening with Mental Health America reached the highest levels all year during the holiday months -- November and December. Contributions from this campaign will go towards helping this holiday season and year-round funding for MHA’s free screening program, public education initiatives, and advocacy efforts to push for access to mental health care for all.
Customers who wish to donate to the Swear Jar may visit mhanational.org/swearjar and can donate any dollar amount.
[Read More: NACDS Foundation awards $130K in scholarships ]