The Vitamin Shoppe is tossing its hat into the CBD ring. The specialty retailer has debuted two lines of private label CBD products under its Vthrive The Vitamin Shoppe and plnt brands.
The Vitamin Shoppe, based in Secaucus, N.J., said the products were developed to meet growing demand for accessible, quality CBD from trusted sources. The products include tinctures and capsule formulas, available exclusively at The Vitamin Shoppe and Super Supplement stores, as well as the retailer’s website.
"Bringing these new CBD products to market is a decisive milestone in the expansion of our private brands business and The Vitamin Shoppe's commitment to industry-leading innovation,” said Sharon Leite, CEO of The Vitamin Shoppe. “The exceptional skill and knowledge of our product development and scientific and regulatory teams delivered a range of CBD formulas that are second to none in this dynamic product category. Our ingredient purity, unique CBD extraction methods, and rigorous testing guarantees the highest level of quality from farm to lab to shelf. This launch further establishes The Vitamin Shoppe as the trusted national destination for CBD innovation and as a leader in health-and-wellness solutions.”