Vital Proteins is debuting a new campaign starring its chief creative officer, Jennifer Aniston.
The new initiative is designed to highlight the brand’s newest launch — protein and collagen bars, which Aniston helped create.
Told through the lens of mixed media, the campaign is a scrapbook of film, photography and personal never-before-seen photos that tell the story of Aniston’s wellness journey and how her daily routine with Vital Proteins supports her commitment to wellness every step of the way, the Chicago-based company said.
“The recent prioritization of health and wellness was an integral piece of the creative campaign strategy,” said Tracey Halama, CEO of Vital Proteins. “We believe Vital Proteins can unite people with a source of optimism and confidence no matter how you pursue your goals.”