Ulta Beauty revamps loyalty program
Ulta Beauty’s Ultamate Rewards loyalty program is undergoing a few changes.
The beauty retailer announced that the program, now named Ulta Beauty Rewards, is embarking on a revamp to help foster a deeper connection with its current members and attract new loyalists with an elevated approach and expanded offerings.
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“In a time where some loyalty programs are giving less, Ulta Beauty Rewards is proud to give the same amazing benefits our members love, in addition to an even better birthday experience,” says Kelly Mahoney, senior vice president of customer and growth marketing at Ulta Beauty. “For years, we’ve been building our best-in-class program to reflect the ever-evolving needs of beauty enthusiasts and we strive every day to win the hearts and minds of the beauty community by rewarding them with more of what they love. The enhancements we’ve made to Ulta Beauty Rewards go beyond a new name; they reflect the wants of our most loyal guests and importantly showcase just how much we appreciate them. We can’t wait for new and existing members to discover why millions of people nationwide love Ulta Beauty Rewards.”
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Ulta Beauty Rewards will continue to offer complimentary memberships, points on every purchase and perks for Platinum and Diamond members, as well as accelerated earnings with the Ulta Beauty Rewards Credit Card, and the opportunity to redeem points on all beauty products and salon services.
New perks for members include a revamped birthday gift experience, which will allow individuals to select a gift across a portfolio of various brands spanning an array of categories. The new program also bolsters awareness of in-store, online, social media and owned channels with educational tips to help members accelerate how they can earn and redeem points.
The Ulta Beauty Rewards “Birthday Love” rewards for January include products from Olaplex, Sunday Riley, First Aid Beauty, Peach & Lily, Kopari and Smashbox. Members also will be able to earn 5x points on salon services, Fragrance Crush and Hair Goals selected products.
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Lastly, the beauty retailer shared that as part of the program revamp, it will continue to listen to consumers and continue to find new ways of improving Ulta Beauty Rewards.