Totino’s Pizza Rolls partners with Pete Davidson for latest campaign
Totino’s is calling in some major star power to highlight how its snacks can save consumers from a possible disappointing pizza delivery experience.
The brand is partnering with comedian Pete Davidson on a campaign that looks to dethrone flat pizza and help fans experience game day with its infamous Pizza Rolls.
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"Flat Pizza has had its reign for far too long, which is why I'm teaming up with Totino’s Pizza Rolls in the fight for flavor,” said Davidson. "Let’s give the people what they deserve — delicious, piping hot pizza snacks!”
Davidson will star in several ad spots that feature his signature comedy style as he takes on pizza delivery and game day parties. The spots were developed through a collaboration with Dentsu Creative, the company said.
"We understand the importance of a great game day experience, and that starts with providing consumers unbeatable snacks offered at an affordable price point," said Taylor Roseberry, Brand Experience Manager for Totino’s. "With Totino’s Pizza Rolls, fans can expect a game-winning combination that delivers convenience and satisfaction in a delicious snack. This is brought to life in our creative campaign in collaboration with Davidson, whose comedic style and absurdly funny persona embodies the Totino’s brand perfectly.”
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Lastly, the brand also shared that it is surrounding the first-ever live Spanish broadcast of the Big Game on Univision with pre-show integration in partnership with Tapatio, as well as releasing its first Spanish-language ad spot.