Tic Tac is rolling out a new flavor variety of its Adventure Line.
The Tropical Adventure variety, which features a mashup of four vibrant and tropical-inspired flavors — juicy pineapple, succulent passionfruit, sweet banana and mango — offers a unique refreshing and delicious taste experience, the Parsippany, N.J.-based company said.
“Fans love our current fruity offerings, so we’re excited to give them more of what they enjoy while introducing new flavors with our Tropical Adventure innovation,” said Dan Cutchin, vice president of marketing of Tic Tac North America at Ferrero USA. “Tropical Adventure is meant to act as a 'vacation in a box' and we hope this mashup of vibrant flavors gives consumers a taste of paradise anytime throughout their day.”
In addition to launching this new flavor variety, Tic Tac will debut the launch across several short videos on its digital and social platforms as part of its new “Take A Ride on a Tic Tac” campaign.
Featuring a combination of work from various artists, illustrators and musicians, the Take A Ride on a Tic Tac campaign focuses on how Tic Tac can create refreshing moments, the company said.