Sustainable Alignment: Kroger, Unilever & the Shopper
More than ever, shoppers want to know the stores they shop and the brands they buy share their values. The wrong values--or no values at all--can mean a lost trip and a lost sale. Sustainability--careful use of resources and the elimination of waste--is a core shopper value.
Join Sustainability experts, Kroger's Lisa Zwack and Unilever's Sripriya Navalpakam, as they discuss their companies' commitment to Sustainability and how aligning with shopper values like Sustainability builds better communities and shopper loyalty.