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12/15/2021

Stouffer’s releases product packaging that plays a jingle

The Singing Stickers, which are featured on select boxes of Stouffer’s Lasagna and Mac & Cheese, play a 15-second jingle, the company said.
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Stouffer’s is looking to put a holiday cheer into its products.

Recently, the brand shared that it has released product packaging that plays a jingle at the touch of a button. Featuring a sticker at the front select boxes of various products, consumers will be able to hear 15-seconds of a little song, the company said.

[Read More: DiGiorno, Stouffer’s join the plant-based trend]

The Singing Stickers are be featured on boxes of party and family-sized Stouffer’s Lasagna with Meat and Cheese Sauce, as well as multi-serve Lasagna and Mac & Cheese offerings that are to be available at select Meijer and Giant Eagle locations while supplies last.

“We really wanted to give fans a way to experience the Happyfull feeling in an even bigger way this holiday season,” Megan McLaughlin, brand marketing manager at Stouffer’s said. “We hope this holiday song with a delicious Stouffer’s twist brings smiles to the faces of people as they get ready to enjoy our warm and comforting Mac & Cheese or Lasagna. This time of year is all about gathering around the table with family and friends, so we wanted to add a little extra cheer to the Stouffer’s experience.”

[Read More: Stouffer’s mashes up lasagna, macaroni and cheese]

The Singing Stickers are part of the brand’s Happyfull campaign, which is centered around the special feeling Stouffer’s products can give to consumers.

Boxes of the Singing Sticker items are to retail from $7.99 to $15.99.

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