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12/16/2021

Simpactful names new chairperson

Jessica White Hall has been appointed chairperson, replacing Tom O’Brien who is taking over the newly created role of chief client officer, the company said.
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Jessica White Hall

Simpactful is welcoming a new chairperson.

The company shared that Jessica White Hall would be taking over the position, replacing Tom O’Brien, the company’s founder and first chairperson.

Upon this move, O’Brien will be taking over the newly created role of chief client officer, the company said.

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Hall, who has more than 30 years of experience in brand development, markets, consumers insights and analysis, spent a good amount of her career at Procter & Gamble. There she served in many areas, including fabric care, pet care, paper goods, new business development, multi-cultural business development, snacks and beverages.

“I am honored to take on the chairperson role for Simpactful. I am fully committed to our business success and future growth.  I will leverage my skills and expertise to chart this next stage of growth for the company setting clear priorities and processes with intentionality and discipline. To be clear, this is not about a culture change. The foundation of trust, transparency and collaboration is what makes Simpactful unique and serves as a point of differentiation with our clients.” 

[Read More: Kroger appoints new head of private brands]

In the coming months, Hall will work on future growth across additional channels, industries and geographies to grow Simpactful’s purpose-driven work, the company said.

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