Chopra has more than 15 years of experience in launching and scaling household brands of beauty and consumer packaged goods companies.
“As the Scotch Porter brand continues to grow, we are thrilled to welcome Christian to the team to drive and lead tactical business operations efforts that will be critical to our expansion, positioning Scotch Porter as a leader in the men’s wellness and personal care space,”said Calvin Quallis, founder and CEO of Scotch Porter.
“Chopra brings over a decade of expertise in scaling consumer beauty brands and valuable strategic planning skills to our senior leadership team that we believe will guide and advance the organization,” Quallis said. “As a mission-driven and focused brand, Christian also shares our values and is perfectly aligned with our goal to create measurable, visible and clear change in the conditions of the customers and communities that we serve.”
Most recently, Chopra served as the general manager of consumer beauty at Henkel Canada and spearheaded the division’s innovation strategy to increase distribution, sales, revenue and growth. He also had sales and marketing leadership roles with Henkel in Germany, Canada and the United States.
In addition, he served as a brand executive at L’Oréal, managing product marketing for Lancome Skin Care.
“I am very excited to be joining the Scotch Porter team. I have had the opportunity to witness the CPG and beauty industry evolve from placing emphasis on simply providing a good product to an intense focus on brands that are more than the products they provide, but also mission and value-driven,” Chopra said.
“I believe that Scotch Porter is a brand that is grounded in a higher purpose, is actively redefining the men’s wellness and personal care space, and it is an honor to join this tremendous team at such an exciting time in the industry,” he said. “I look forward to partnering with the team to build the business.”