Rite Aid is innovating in its approach to supply chain and category management optimization via an expansion of its partnership with Relex Solutions, a provider of unified retail optimization solutions.
After launching Relex’s end-to-end forecasting and replenishment solution in early 2021, Rite Aid will expand its use of RELEX to include space and floor planning, as well as space-aware replenishment for more than 2,400 stores across the country.
“Expanding our partnership with Relex is crucial to our merchandising transformation and journey to become a destination for whole health,” said Erik Keptner, chief merchandising and marketing officer at Rite Aid. “Creating a holistic, unified approach to supply chain and category management optimization will allow us to build a foundation for customer-centric assortment, enable greater speed and efficiency, and provide better assortment visualization and communication for our field and operations teams - ultimately improving our customer experience.”
“We are excited to expand the partnership and provide a truly unified solution to Rite Aid,” said Frank Lord, chief revenue officer at Relex. “They are moving to a fully unified forecasting and replenishment system, coupled with the benefits of space planning.”
“Relex’s rich supply chain data will help enhance the customer experience by enabling accurate allocations, improved promotional forecasting, and highly localized space optimization for each product in Rite Aid’s assortment,” said Carlos Victoria, Relex senior vice president of sales, Americas. “We’re excited to demonstrate how unifying their processes will reduce silos, increase efficiencies, and improve outcomes across their business.”