Rimmel London kicks off 2023 with clean, vegan products

Rimmel London’s new launches include an Eye Definer, Brow Definer and two mascaras.
Gisselle Gaitan
Online Editor
Gisselle Gaitan profile picture

Rimmel London is starting off 2023 with a bang.

The beauty brand, which recently became CFI Certified, has debuted several new products and expanded its Kind & Free collection for the new year.

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Here are the new products consumers can expect to find:

  • Kind & Free Clean Eye Definer: A Makeup pencil that provides super rich, high color impact to instantly define and enhance eyes. It has a clean skin care formula that is 100% vegan, and packaging that is made with Forest Stewardship Council (FSC) certified wood;
  • Kind & Free Brow Definer: A versatile makeup pencil featuring a spoolie brush for broad and even blending, and a precise 1.7mm ultra fine tip for creating hair-like strokes. It features a natural tint;
  • Lasting Finish Lipstick: A lasting lipstick with a Shimmery Finish. The soft-glow makeup colors come in a unique buildable formula that glides on seamlessly for easy application. It contains balm-like conditioners to keep lips hydrated, as well as castor oil;
  • Scandaleyes Volume On Demand Mascara: A mascara that works to provides eyelashes with customizable volume. It features a clean and vegan formula that is applied to lashes with clump-proof ease and lasts without smudging or flaking; and
  • Scandaleyes Reloaded Mascara: An eyelash makeup that features a clean and vegan formula for clump-proof application and up to 24 hours of wear. It provides fuller, longer & thicker lashes that are resistant to humidity, sweat, heat and smudging.

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Consumers can find Rimmel London’s new launches available wherever the brand’s products are currently sold.