Rimmel London joins Cruelty Free International’s Leaping Bunny program
Rimmel London has obtained a major certification from Cruelty Free International’s Leaping Bunny program, which signifies that all of its products are now Leaping Bunny approved, the company said.
“We began our partnership with Coty in 2018, and I’m delighted to enter the latest phase of that with Leaping Bunny approval for Rimmel,” said Michelle Thew, CEO of Cruelty Free International. “It’s such an important time for really major brands like Rimmel to demonstrate their commitment to a beauty industry based on kinder science. Welcome to the Leaping Bunny family!”
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In order to obtain Cruelty Free International’s Leaping Bunny approval, brands must meet strict criteria that apply globally and extend over and above laws governing animal testing. Part of the approval process includes checking the supply chain for animal testing and regular ongoing independent audits of the supply chain, the companies said.
“At Coty, we know that consumers don’t want to make trade-offs; they want accessible, kind and cruelty-free beauty,” said Coty chief brands officer of consumer beauty Stefano Curti. “Rimmel stands for a better kind of beauty for all, and I’m thrilled that it has achieved Leaping Bunny approval. We are proud to stand with Cruelty Free International in its aim to end animal testing in the cosmetics industry.”
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The Leaping Bunny logo will begin to appear on Rimmel London packaging, and all products are already approved under the program even if they do not have the logo on the packaging, the beauty company said.