Image
snoring hero
Advertisement
03/22/2022

Rhinomed’s Mute poll finds Northeast is home to America’s snorers

The poll found that 53% of residents in New York, Washington, Connecticut and surrounding states keep their partners and housemates awake with the annoying nocturnal noise more than any other region in the country.
Sandra Levy
Senior Editor
Sandra Levy profile picture

The Northeast is home to more snorers than any region. This finding comes from a survey commissioned by Rhinomed nasal dilator brand Mute and conducted by OnePoll.

The survey of 2,000 Americans found 53% of residents in New York, Washington, Connecticut and the surrounding states keep their partners and housemates awake with the annoying nocturnal noise more than any other region in the country. While it can sometimes be seen as something to laugh about, 46% of the region’s adults who snore or live with a snorer have been left so tired it has affected their day-to-day life, with 25% having snapped at someone and more than one in 10 (11%) having turned to high fat or sugary foods to stay awake.

[Read more: Q&A: Rhinomed's efforts to help consumers breathe easy]

Conversely, those in the American West are least likely to snore, with just 47% admitting to the aggravating habit. On average, the study shows that 51% of American adults snore, and it’s rattling nerves. In fact, according to the survey, 21% of those who live with a snorer think snoring is their partner’s most annoying trait. This is closely followed by leaving clothes and shoes lying around and spending too much time on their phone, each of which garnered 20% of the responses.

In a battle of the sexes, it turns out that 57% of men are snorers as compared to 46% of women. And when it comes to age, it’s a close race. The study shows that 59% of snorers are aged 45 to 54, 56% are aged 35 to 44, and 54% are aged 55 to 64.

Twenty-one percent of snorers say their snoring has been compared to a growl, 16% a saw, 10% a roar, another 10% a train and 8% Darth Vader.

[Read More: The search for sleep: Fatigued consumers are driving innovation in ingredients, formats and other features in the sleep products category]

“Sleep is critically important for our physical and mental health,” Michael Breus, campaign ambassador for Mute, said. “While snoring might seem like a light-hearted and funny occurrence it can have a significant impact on the quality and length of people’s sleep, and it seems those in the Northeast are faring worse than most. If you are the one being kept awake by snoring, it can be infuriating and leave you struggling the next day due to the time spent trying to nod off. But it can also mean the person snoring is not getting the best quality sleep either, whether that’s from waking themselves up or from having their partner nudge them in the night.”

Nudging – and kicking and elbowing, it turns out, is the most common action partners of snorers take when trying to catch some z’s (39%), followed by waking the snorer up (31%), moving to a different room (23%), and using ear plugs (13%). For nearly one in 10 (9%) survey participants, the noise is so bad, they have sought help from a medical professional for their own or their partner’s snoring.

Mute’s survey also revealed that Americans get an average of less than six hours of sleep per night, which is much less than the seven to nine hours recommended by the Centers for Disease Control; and 37% are unhappy with the quality of the limited sleep.

[Read More: The evolution of retail pharmacy demands innovation: New tools embrace data and automation to drive efficiencies and enhance patient service]

“Snoring can be so disruptive to our sleep, whether we’re the snorer or our partner is,” John Ende, executive vice president for Mute, said. “In fact, our global report, designed to get under the skin of snoring and sleeping habits across the U.K., U.S. and Australia, shows snoring is rattling nerves – and perhaps windows—in households around the globe. Millions of people worldwide are affected by snoring, and many aren’t aware that there are a wide range of all-natural and drug-free solutions that can help. Freeing up the airways with a nasal dilator like Mute to improve breathing during sleep is one way some snorers, and their partners, can enjoy a quieter night’s sleep.”

    Advertisement
    Advertisement