Consumers seeking an overall experience when it comes to making beauty purchases means that stores must begin molding themselves into a space that the digital experience can’t match.
The proportion of respondents who purchased groceries online in the past 12 months fell again this year—from 56.3% in 2024 to 53.6% in 2025, per Coresight Research.
The two companies will collaborate by utilizing NielsenIQ’s Omnishopper and Digital Purchases capabilities to understand shifts in consumer buying behavior across both online and offline channels.
