RETAIL NEWS

Weis Markets brings Aruba Wi-Fi to its stores, DCs

BY David Salazar

Weis Markets is making sure its employees and shoppers can stay connected with a new partnership. The Sunbury, Pa.-based retailer has looked to Santa Clara, Calif.-based Aruba, a Hewlett Packard Enterprise company to bring wireless internet to all 205 of its stores, distribution and warehouse centers.

“From an operational perspective, secure, high-performance Wi-Fi allows our 23,000 store associates and 1,000 associates in distribution centers and headquarters to ensure that correct products are purchased, inventoried, selected and placed on retail shelves,” said Weis Markets manager of systems administration Jacob Koch. “From a sales and service perspective, that same foundation will allow us to offer better in-store mobile experiences for our customers, adopt more sophisticated app services so we can push out offers via our mobile app, and gain insights into our customers’ behaviors and needs.”

Weis will be using Aruba’s Gigabit Wi-Fi Instant access points, and it added Aruba’s ClearPass network control feature, which allows it to differentiate between corporate, personal and guest devices. Alongside Aruba’s AirWave network management, Koch said Weis Markets will be able to reduce costs and improve efficiencies. which the companies said allows it to make its wireless infrastructure easier to deploy and manage. It also offers full-store coverage for the store to keep customers connected.

“This gives us an advantage, compared to our competitors, who might only offer wireless in a café area,” Koch said. “Customers can download and use our app anywhere in the store without having to move to the cellular network and thereby, experience faster response times.”

Koch said that Weis is planning to adopt analytics software to help the chain uncover customer habits to help respond to their needs and drive sales.

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