RETAIL NEWS

Walmart, Sam’s Club campaign aids hunger relief efforts

BY DSN STAFF

Walmart and Sam’s Club are kicking off their sixth annual “Fight Hunger. Spark Change.” campaign.

Running from April 22 to May 20, the campaign looks to raise awareness about the ongoing hunger struggle many currently are going through, and also help combat the issue, the company said.

“As we go into our sixth year of the ‘Fight Hunger. Spark Change.’ campaign, it’s exciting to approach the 1 billion mark in terms of charitable meals secured by Feeding America over the life of the program,” Kathleen McLaughlin, chief sustainability officer at Walmart said. “Food insecurity continues to affect communities across the United States. Working with Feeding America, our customers, members, associates and suppliers, Walmart, and Sam’s Club aim to be part of the solution.”

In partnership with Feeding America and 18 other large suppliers, the Bentonville, Ark.-based company also is inviting its 150 million weekly shoppers to help achieve Feeding America’s goal of securing 1 billion meals.

To participate, shoppers can purchase participating items in store or online and, for every product purchased, the supplier will donate the monetary equivalent of one meal.

Walmart kick-started the campaign with a $3 million donation to Feeding America and member food banks. Participating products include Bush’s Original Baked Beans, Pace Chunky Salsa, Clif Bar Chocolate Chip Energy Bars, Hidden Valley Original Ranch Salad Dressing and Topping, Gold Peak Sweet Tea, Birdseye Broccoli Florets, Nature Valley Crunch Variety Pack, Cinnamon Toast Crunch, Great Value Bowties Pasta, Kellogg’s Frosted Flakes, Kraft Macaroni and Cheese, and Hawaiian Punch Fruit Juice, among others.

“The Feeding America nationwide network of 200 member food banks serves people in every single county in the United States. Food banks are not just providing food to our neighbors in need, they are providing nourishment, hope and dignity. We are tremendously grateful to Walmart, Sam’s Clubs and the 18 dedicated campaign suppliers for coming together through ‘Fight Hunger. Spark Change.’ to help people who struggle to put food on their tables, and for providing everyone the opportunity to give back,” Claire Babineaux-Fontenot, CEO of Feeding America, said.

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