Kroger promotes private label VP
Kroger is promoting one of its own. The company named Gil Phipps, currently vice president of Our Brands, to the role of vice president of branding, marketing and Our Brands, effective Aug. 15.
Phipps joined Kroger in 2012, leading the company’s Our Brands transformation by revamping existing private-label offerings and launching new ones. Kroger said that by elevating recipes and product formulations. Kroger noted that if its Our Brands division were a standalone CPG company, it would be No. 138 on the Fortune 500, adding that its Simple Truth brand was now the largest natural and organic brand in the country. Truth had roughly $2 billion in annual sales, the company said.
“We are fundamentally changing how we market to and engage with our customers, and Gil is the perfect talent — a personality full of creativity, imagination and fun who loves food and new meal experiences—to lead the way,” said Stuart Aitken, Kroger’s group vice president and CEO of 84.51°. “Kroger’s new marketing approach is more engaging, cross-functional, data-driven, and customer-led in support of Restock Kroger. As we redefine the customer experience, we are using compelling marketing communications to create uplifting connections with our shoppers that earn even more of their sales, trust and loyalty.”
Phipp began his career in grocery at Fresh Plus Grocery in Austin, Texas, as store director. He became a brand manager for Guiltless Gourmet, then entered brand marketing through positions at Michael Angelo’s Gourmet Foods and Hormel Foods. He joined H-E-B a brand manager, working his way up to the head of the San Antonio-based retailer’s private-label program.
Pharmaprix unveils new fresh products concept
Shoppers who find themselves in Canada’s Pharmaprix may see a whole new addition to the store.
The Montréal-based chain unveiled a new concept called the Zone Maché at several of its locations, which contains a vast assortment of fresh products.
Previously launched as a pilot project, the company’s new concept will be rolled out at 11 stores by early December, with other opening scheduled by 2020.
Featuring three different models — grab and go, refrigerated counter and fully enhanced — such fresh items as fruits, vegetables, prepared salads, deli cheeses, cold cuts, pre-packaged meats, simple meal solutions, sandwiches, artisan bread and desserts, will be on display.
“Given the strong connection between food and well-being, it quickly became apparent that expanding Pharmaprix’s offerings to include fresh items was a natural choice,” said Éric Bouchard, Senior Vice-President, Pharmaprix. “We had already been offering certain types of grocery items to make shopping at our pharmacies more convenient. Now that we belong to the great Loblaw family, we’ve been able to take advantage of all this new expertise and go even further by offering everything our customers need to make healthier choices and more nutritious meals.”
Stores with the refrigerated counter concept will focus on such fast and convenient snack ideas as fruits, vegetables, dips and deli. Those under the grab and go umbrella will center on meal solutions for the whole family, while the fully enhanced locations offer all featured items in a larger variety, the company said.
Target appoints new SVP of global inventory, management
Target’s leadership team has welcomed a new addition.
The Minneapolis-based retailer announced that John Bauer would be joining the company as its new senior vice president of global inventory management.
Bauer will lead the teams responsible for ordering, inventory positioning, global trade and domestic transportation, the company said.
“We’re thrilled to have John rejoin the Target team,” Arthur Valdez, Target’s executive vice president and chief supply chain officer, said. “Inventory management touches all aspects of the business, from merchandising and sourcing, to supply chain and stores. John has experience working across all aspects of retail and delivering results in transformational environments.”
He was most recently the chief logistics officer for TJX Companies, and before that held supply chain leadership roles at Kohl’s and Starbucks. Bauer also previously worked for Target from 1999 to 2007.
“Target is dedicated to ensuring guests have access to the products they love, when and how they want them,” Bauer said. “I’m looking forward to returning to a great company and helping drive the next phase of an industry-leading supply chain evolution.”