Kroger, Inclusion announce Wellness Your Way Festival
Kroger and Inclusion are teaming up to launch the Wellness Your Way Festival.
Taking place Oct. 4 to 7 at the Duke Energy Convention Center in Cincinnati, the festival is aiming to encourage attendees to adopt a more holistic approach to their health.
Performances, educational sessions and inspirational speeches will be featured throughout the three days, alongside interactive stations featuring health and wellness technology such as Kroger’s OptUp app.
“Kroger is excited to present the first Wellness Your Way Festival in America in our hometown,” said Colleen Lindholz, president of Kroger Health. “Our vision for Wellness Your Way is to provide customers with a destination for helpful information about nutrition, medication, and lifestyle – everything they need to start living better and healthier, every day.”
Grammy-nominated singer-songwriter, Jewel also is a co-founder of the festival, who will share tips and stories about her health journey on her website.
“Being a whole and happy human is really the greatest treasure we can have in life. I have always been astounded by how little education we receive to help us feel connected, happy and healthy. In a world of rising disconnection and anxiety, I am proud to help be part of the antidote by co-founding Wellness Your Way Festival,” said Jewel. “I am proud to share my life’s mission of being a healthy, satisfied person with others and to share the tools, advocates, teachers and champions I have learned from. And I am proud that Kroger has chosen to take this initiative to truly serve those in the community with meaningful resources.”
The festival’s expert lineup includes creator of P90X Tony Horton; endurance athlete Brendan Brazier; best-selling author an co-host of Hallmark Channel’s Honey and Family, Debbie Matenopolous; fitness specialist Jake “Body by Jake” Steinfeld, a performance by Jewel and Gavin DeGraw and an appearance by Nick Lachey.
Kroger promotes private label VP
Kroger is promoting one of its own. The company named Gil Phipps, currently vice president of Our Brands, to the role of vice president of branding, marketing and Our Brands, effective Aug. 15.
Phipps joined Kroger in 2012, leading the company’s Our Brands transformation by revamping existing private-label offerings and launching new ones. Kroger said that by elevating recipes and product formulations. Kroger noted that if its Our Brands division were a standalone CPG company, it would be No. 138 on the Fortune 500, adding that its Simple Truth brand was now the largest natural and organic brand in the country. Truth had roughly $2 billion in annual sales, the company said.
“We are fundamentally changing how we market to and engage with our customers, and Gil is the perfect talent — a personality full of creativity, imagination and fun who loves food and new meal experiences—to lead the way,” said Stuart Aitken, Kroger’s group vice president and CEO of 84.51°. “Kroger’s new marketing approach is more engaging, cross-functional, data-driven, and customer-led in support of Restock Kroger. As we redefine the customer experience, we are using compelling marketing communications to create uplifting connections with our shoppers that earn even more of their sales, trust and loyalty.”
Phipp began his career in grocery at Fresh Plus Grocery in Austin, Texas, as store director. He became a brand manager for Guiltless Gourmet, then entered brand marketing through positions at Michael Angelo’s Gourmet Foods and Hormel Foods. He joined H-E-B a brand manager, working his way up to the head of the San Antonio-based retailer’s private-label program.
Pharmaprix unveils new fresh products concept
Shoppers who find themselves in Canada’s Pharmaprix may see a whole new addition to the store.
The Montréal-based chain unveiled a new concept called the Zone Maché at several of its locations, which contains a vast assortment of fresh products.
Previously launched as a pilot project, the company’s new concept will be rolled out at 11 stores by early December, with other opening scheduled by 2020.
Featuring three different models — grab and go, refrigerated counter and fully enhanced — such fresh items as fruits, vegetables, prepared salads, deli cheeses, cold cuts, pre-packaged meats, simple meal solutions, sandwiches, artisan bread and desserts, will be on display.
“Given the strong connection between food and well-being, it quickly became apparent that expanding Pharmaprix’s offerings to include fresh items was a natural choice,” said Éric Bouchard, Senior Vice-President, Pharmaprix. “We had already been offering certain types of grocery items to make shopping at our pharmacies more convenient. Now that we belong to the great Loblaw family, we’ve been able to take advantage of all this new expertise and go even further by offering everything our customers need to make healthier choices and more nutritious meals.”
Stores with the refrigerated counter concept will focus on such fast and convenient snack ideas as fruits, vegetables, dips and deli. Those under the grab and go umbrella will center on meal solutions for the whole family, while the fully enhanced locations offer all featured items in a larger variety, the company said.