Kantar Consulting to host 2-day workshop
Kantar Consulting is gearing up for a two-day event that will cover health and wellness trends, as well as outline the changing state of the drug channel. Slated for July 25 and 26 at the W Hoboken, the event will be made up of Kantar’s Health & Wellness Workshop the first day, followed by its Drug Channels Workshop the following day.
The Health & Wellness Workshop will focus on how companies operating in the CPG space can find areas of growth where health and wellness meet technology. It will include presentations from Kantar Consulting, including chief knowledge officers Bryan Gildenberg and J. Walker Smith, vice president Brian Owens, as well as insights from Kantar Media and Kantar Health. Also presenting will be managing partners from Kantar Analytics Practice and Jeff Bennett, CEO of higi.
“It’s a really packed day with something for everybody — whether you’re a confection company trying to figure out how you fit into a lifestyle regimen of moderation or if you’re an OTC health company trying to understand the new partnership opportunities from a patient experience standpoint,” Owens said. “You can’t do it alone, so we’re trying to bring the best of what Kantar offers to our audience.”
The Drug Channel Workshop will focus on the moves that CVS Health and Walgreens Boots Alliance are making with regard to retail health, with most sessions led by Owens and principal analyst Kate Senzamici.
“Day 1 is going to set the stage at a high level for Day 2, when we’ll take a closer look at how these trends manifest at retail and what it means for new retailer-supplier relationships,” Senzamici said. “Also, we’ll be giving a general update on strategy and new initiatives, mostly focused on CVS Health and Walgreens, taking a little bit of the Health & Wellness workshop and bringing it down to the store level.”
In addition to sessions that will will overview CVS Health’s enterprise strategy and recent initiatives and Walgreens and its strategic priorities, Owens will overview the total drug channel to include the largest players in the channel, including some regional chains. Additionally, senior analyst Tiffany Hogan will discuss beauty in the drug channel and how it’s transforming to fit into health and wellness trends.
The Kantar Consulting Health & Wellness and Drug Channel Workshops will take place July 25 and 26 at the W Hoboken. To register for the event, click here.
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