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Hy-Vee expands Fast & Fresh small-format concept in Iowa

BY Sandra Levy

Hy-Vee is responding to shoppers who are seeking convenience on the go, with the opening of its second smaller-store format, dubbed Fast & Fresh, in Altoona, Iowa.

The first location opened in Davenport, Iowa in December 2018.

The Altoona Hy-Vee Fast & Fresh is a 10,000-sq.-ft. store that includes a Starbucks Coffee, a growler craft beer station, and Hy-Vee Aisles Online pickup for convenience on the go. The store also features wood oven pizza, Nori Sushi, a fountain drink wall, a wine and spirits section, and donuts, according to a company spokesperson.

Hy-Vee Fast & Fresh stores are smaller-scale grocery stores with grocery items, including pantry and frozen items, a selection of fresh produce, dairy, meat, and bakery items. Made-to-order meals for carryout or dining in, take-and-heat meal options, and Hy-Vee Mealtime Kits also are available.

In addition, 14 gas pumps at the Altoona store allow customers to fuel up during their visit.

The store’s hours will be 5 a.m. to 11 p.m., seven days a week. Starbucks Coffee will be open from 5 a.m. to 8 p.m., seven days a week.

“Hy-Vee’s Fast & Fresh stores are a brand new store concept intended to serve the busy customer who needs a more convenient grocery and meal experience while on the go. We plan to expand the concept in even more of the markets we are in; additional stores are planned to open this year, as well as in the upcoming years,” the spokesperson said.

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