‘Hotlanta’ remains Red-Nose focused in Walgreens challenge

BY Michael Johnsen

Atlanta has maintained its position at the top of Walgreens’ Every One Counts Hometown Challenge rankings, the Deerfield, Ill.-based pharmacy operator announced Wednesday, in the weeks leading up to this month’s Red Nose Day.

However, Walgreens’ own headquarter market is making a push to overtake Atlanta as Chicago climbed into fourth place of the top 10 “Red Rally Markets,” or those markets identified by Walgreens as integral to helping rally their respective communities around ending childhood poverty.

Following Red Nose Day, which takes place May 24 with a special night of programming on NBC, Walgreens will announce the winner of the challenge with a formal proclamation to the victorious city. The winning city will be designated as “Red Nose Day Hometown Hero” for the next 12 months.

For the week of April 30, Atlanta remained on top followed by Miami, Washington, Chicago, Phoenix, Los Angeles, Seattle, Philadelphia, the New York metro area and Houston.

The weekly rankings are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in designated Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.


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