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Giant Food’s new campaign celebrates shared connections

BY DSN STAFF

Giant Food’s new campaign is focusing on the connections created over sharing food.

The Landover, Md.-based retailer unveiled its new “The Little Things Are Giant” campaign, which also focuses on how special moments are made even more memorable thanks to Giant’s product assortment, ease of shopping and store experience.

“We say in our new tagline ‘The Little Things are Giant’ because it’s about the seemingly small moments, which are the ones we live for. More time for you. More time for family. More time for the things that really matter,” John MacDonald, vice president and chief marketing officer at Giant Food, said. “Giant wants to make great food easy so you can live your life and enjoy those moments.”

Giant Food worked with RP3 Agency to create the campaign, which also consists of television, radio, social media, mobile, digital, in-store and out-of-home advertisements that will be produced in both English and Spanish.

“We are excited to be producing our new advertisements in English and Spanish, reflecting our commitment to the growing and diverse communities we serve and furthering our work to create connections with all of our shoppers,” Gordon Reid, president of Giant Food, said.

Several holiday commercials can now be seen during various primetime shows and online, as well.

“Giant Food is known within the greater Washington and Baltimore regions for providing high-quality food, while supporting local communities for generations,” Dylan Bernd, executive creative director at RP3 Agency, said. “Giant is dedicated to making great food made easy, and we wanted an idea that felt honest to who they are as a brand. Together we developed a new creative campaign called ‘The Little Things are Giant.’ This campaign is about being true to their customers, their co-workers, their partners and above all the food.”

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