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Giant Food’s new campaign celebrates shared connections

BY DSN STAFF

Giant Food’s new campaign is focusing on the connections created over sharing food.

The Landover, Md.-based retailer unveiled its new “The Little Things Are Giant” campaign, which also focuses on how special moments are made even more memorable thanks to Giant’s product assortment, ease of shopping and store experience.

“We say in our new tagline ‘The Little Things are Giant’ because it’s about the seemingly small moments, which are the ones we live for. More time for you. More time for family. More time for the things that really matter,” John MacDonald, vice president and chief marketing officer at Giant Food, said. “Giant wants to make great food easy so you can live your life and enjoy those moments.”

Giant Food worked with RP3 Agency to create the campaign, which also consists of television, radio, social media, mobile, digital, in-store and out-of-home advertisements that will be produced in both English and Spanish.

“We are excited to be producing our new advertisements in English and Spanish, reflecting our commitment to the growing and diverse communities we serve and furthering our work to create connections with all of our shoppers,” Gordon Reid, president of Giant Food, said.

Several holiday commercials can now be seen during various primetime shows and online, as well.

“Giant Food is known within the greater Washington and Baltimore regions for providing high-quality food, while supporting local communities for generations,” Dylan Bernd, executive creative director at RP3 Agency, said. “Giant is dedicated to making great food made easy, and we wanted an idea that felt honest to who they are as a brand. Together we developed a new creative campaign called ‘The Little Things are Giant.’ This campaign is about being true to their customers, their co-workers, their partners and above all the food.”

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Hy-Vee, customers to honor veterans

BY Sandra Levy

Hy-Vee is encouraging customers to join its Hy-Vee Homefront initiative for the sixth consecutive year in honor of our nation’s veterans. The Hy-Vee Homefront initiative consists of several company efforts, including Hy-Vee’s “Round Up for the Homefront” program, complimentary Veterans Day breakfasts at all Hy-Vee stores, Honor Flights, and veterans and military member employee recruitment.

Through the Hy-Vee “Round Up for the Homefront” program, customers can join Hy-Vee in supporting veterans and military members when they check out Nov. 1 to 18 at the company’s 248 grocery stores across eight Midwest states. Customers can participate by simply “rounding up” their purchases to the next dollar, or a desired dollar amount at the checkout. Hy-Vee will match customer donations up to $100,000.

Customers also may donate through Hy-Vee’s Aisles Online. The online shopping service will allow customers to contribute $1 or $5 per order to support veterans.

All proceeds from Hy-Vee’s round up program benefit Hope for the Warriors, Operation First Response, the Puppy Jake Foundation and the American Red Cross.

Hope for the Warriors is dedicated to enhancing the quality of life for post-9/11 service members, their families and the families of the fallen who have sustained physical and psychological wounds in the line of duty. Operation First Response helps meet the immediate personal and financial needs of wounded military members and their families. The Puppy Jake Foundation raises, trains and provides service dogs to veterans. The American Red Cross alleviates suffering in the face of emergencies by mobilizing volunteers.

Hy-Vee will commemorate Veterans Day on Monday, Nov. 12, the day after Veterans Day by offering a free breakfast to all veterans and active-duty military members. Hy-Vee expects to serve more than 90,000 veterans and service members at its 248 stores.

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Walgreens, SNHU to provide veterans with career, educational opportunities

BY DSN STAFF

Walgreens is looking to provide career and educational opportunities to veterans via a newly announced partnership with Southern New Hampshire University, or SNHU.

Together the two companies launched a new initiative, Walgreens Helping Veterans with Educational and Retail Opportunities, or HERO, that aims to help 5,000 U.S. veterans over the next five years.

Through the program, the Deerfield, Ill.-based retailer will hire veterans into store leadership roles with opportunities to advance. In addition, SNHU will be providing participating veterans the option to pursue a bachelor’s or master’s degree at a discount.

“Our stores are the front lines of engagement with our customers and offer the best environment to learn our business as a pharmacy and retailer. Once in a store leadership role, veterans can have an opportunity to advance into other field management and corporate leadership positions,” Jeff Koziel, Walgreens senior vice president of operations, said. “In addition to full-time employment, this can lead to a successful and fulfilling career supporting Walgreens purpose to champion the health and well-being of every community in America.”

Veterans are to be hired into such leadership roles as shift leads and assistant managers, with the goal of becoming a Walgreen store manager. New hires also are to participate in a program to develop the leadership and decision-making skills necessary to run a store, the company said.

“At SNHU, we understand the unique needs of veterans as they work toward a college degree and transition into civilian life,” Paul LeBlanc, university president and CEO of SNHU, said. “We are proud to be working with Walgreens to provide veterans with more than just a job. Through this new initiative, veterans will be able to tap into their military experience to lead teams at Walgreens, develop workforce-relevant skills through higher education, and put themselves on a path to a meaningful career post-military.”

Further information on the program can be found on Walgreens’ website.

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