Food Lion, Healthy Savings make healthier foods affordable
Food Lion wants to help its Virginia customers save.
Those in the state with a Healthy Savings card are now able to save instantly during their checkouts on fresh produce, whole grains, lean meats, yogurts and other items, the Salisbury, N.C.-based company said.
“Food Lion offers an expanded assortment of healthy products at affordable prices and we are excited to offer additional savings on our already low prices to customers,” Marty Miller, the Food Lion customer loyalty manager said.
Healthy Savings is a national health and wellness program that looks to help health insurers, employers, government entities and nonprofits make healthier foods more affordable, the company said.
Shoppers who already possess a Healthy Savings card should present it to during their checkout or through the mobile app, which allows customers to scan the barcode of several items to check if they qualify for the program, for extra savings.
“Healthy Savings members shop at stores where they can save on the healthier foods they seek,” Chad Kelly, the chief marketing officer of Solutran, the company behind Healthy Savings, said. “And the addition of Food Lion will give Healthy Savings members many more convenient locations to shop.”
Food Lion expects to expand the program to all of its other stores in the nine states it serves in the next few weeks.
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