RETAIL NEWS

Chicagoland moving up in Red Nose rankings, Walgreens reports

BY Michael Johnsen

In support of the fourth annual Red Nose Day in the U.S., Walgreens on Wednesday released the latest rankings for its Every One Counts Hometown Challenge, which still shows Atlanta as the top market for overall Red Nose Day fundraising activity.

But Chicago is closing in on Atlanta’s top spot in the Every One Counts ranking based on the latest data for the week ended April 16.

The challenge features 10 U.S. markets – deemed Walgreens ‘Red Rally Markets’ for their integral role in helping to rally their communities to help end child poverty – going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause during the eight-week campaign.

Following Red Nose Day, which takes place May 24 with a special night of programming on NBC, Walgreens will announce the winner of the challenge with a formal proclamation to the victorious city, designated as “Red Nose Day Hometown Hero” for the next 12 months.

The Hometown Challenge Progress Report for week of April 16 is:

  1. Atlanta;
  2. Miami;
  3. Washington;
  4. Phoenix;
  5. Chicago;
  6. Los Angeles;
  7. Seattle;
  8. Philadelphia;
  9. Newark, N.J./New York City; and
  10. Houston.

The weekly rankings are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in designated Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.

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