Atlanta holds top spot in Walgreens ‘Red Nose Day’ challenge
DEERFIELD, Ill. — Atlanta continues to take the lead for overall Red Nose Day fundraising activities, Walgreens announced Wednesday in releasing its latest rankings for the Every One Counts Hometown Challenge.
Chicago maintains its fourth place as residents are encouraged to rally to help end child poverty and boost their city for next week.
The challenge features 10 U.S. markets — deemed Walgreens “Red Rally Markets” for their role in helping to rally their communities to help end child poverty — going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause during the eight-week campaign.
Following Red Nose Day, which takes place May 24 with a night of programming on NBC, Walgreens will announce the winner of the challenge. The victorious city will be designated as “Red Nose Day Hometown Hero” for the next 12 months.
Hometown Challenge Progress Report (week of May 7, 2018):
Newark, N.J./New York City
The weekly rankings are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in designated Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.
Red Nose Day is a fundraising campaign run by the non-profit organization Comic Relief USA. Red Nose Day started in the U.K., built on the foundation that the power of entertainment can drive positive change, and has raised more than $1 billion since the campaign’s founding in 1988. Since launching in the United States in 2015, Red Nose Day has raised more than $100 million, which has positively impacted more than 8.3 million children, both in America and abroad.
Weis Markets bets on chronic care
Last spring, as part of the grand opening of a new flagship location, Weis Markets placed an in-store dietitian’s office adjacent to the pharmacy, with only a mutual private consultation room separating the two.
That not only enabled shoppers at that Enola, Pa.-based store to schedule a consultation with the in-store dietitian, but also helped pharmacy patients make a profound connection. Not only can they pick up their prescriptions here, they can discuss ways to improve their health through better food choices, too.
Weis Markets planned to hire more full-time dietitians to serve across its 206-store footprint in the past year. Working together, the company’s dietitians and pharmacists may one day represent a critical pairing in helping to boost metrics across the Five-Star Quality Rating System created by the Centers for Medicare and Medicaid Services.
Toward that end, Weis Markets’ dietitian in the Lewisburg, Pa., area began working with local healthcare providers on diabetic workshops last year, said Rick Seep, vice president of pharmacy at Weis Markets, during an early-morning tour of the store with Drug Store News at the time of its opening.
The new store featured the latest shelf labels, featuring Weis Markets’ “NutriFacts” program, which represents a guide to healthier eating with labels that call out heart-healthy foods or gluten-free options to shoppers perusing the aisles. The store also featured Weis Markets’ “Nourish Your Gut” program, which identifies such foods that can boost gut health as whole wheat breads or other sources of probiotics.
Albertsons tackles nutrition on various fronts
The value of dietitians is nothing new to officials at Albertsons.
Now, with the pending acquisition of Rite Aid and its Health Dialog subsidiary, which helps implement comprehensive population health management programs, its efforts around nutrition could ratchet up, both at standalone drug units and at the grocery stores.
Albertsons utilizes dietitians in two ways. First, the Boise, Idaho-based grocery chain delivers diabetes and prediabetes tours throughout the year via its contracted network of more than 100 registered dietitians. “Many of them also conduct healthy aging cooking and tasting classes as part of our flu vaccine clinics,” said Chris Irmscher, group director of pharmacy human resources at Albertsons. “We also have a small number of dietitians conducting innovative, themed demonstrations each month.”
Albertsons’ dietitians engage customers through the company’s “Answers in the Aisles” program, where dietitians schedule supermarket walk-throughs to educate participants on how to best fight inflammation through food, how to cook using only low-carb ingredients or how to help manage diabetes through better food choices.
Weight management, diabetes, heart health and COPD all can be improved through the assistance of a dietitian, officials said. “In 2018, we also are on pace to reach more than 5,000 people with prediabetes and diabetes through our ‘Eating Healthy with Diabetes Tours,’” Irmscher said.
“Customer and community response has been extremely positive. As the programs grow and mature, our customers will have access to food and nutrition experts right in the aisles of their favorite neighborhood store,” Irmscher said. “For example, [according to] surveys conducted one month after our ‘Healthy Aging Cooking and Tasting’ pilot class last September, 100% of respondents said attending the complimentary cooking class improved their impression of both the grocery store and pharmacy. About 97% said they changed something about their food choices as a result of the class.”
This year, Albertsons is launching the CDC Diabetes Prevention Program, which is a 16-week program led by a dietitian, along with support from the store pharmacists. “Patients will sample and discover new, healthy foods, and can work with the dietitian to create a more individualized meal/diet assistance, and the pharmacists [are on hand] to better manage health conditions and medication,” Irmscher said.