Atlanta holds top spot in Walgreens ‘Red Nose Day’ challenge

BY Antoinette Alexander

DEERFIELD, Ill. — Atlanta continues to take the lead for overall Red Nose Day fundraising activities, Walgreens announced Wednesday in releasing its latest rankings for the Every One Counts Hometown Challenge.

Chicago maintains its fourth place as residents are encouraged to rally to help end child poverty and boost their city for next week.

The challenge features 10 U.S. markets — deemed Walgreens “Red Rally Markets” for their role in helping to rally their communities to help end child poverty — going nose-to-nose in a challenge to raise the most money for the Red Nose Day cause during the eight-week campaign.

Following Red Nose Day, which takes place May 24 with a night of programming on NBC, Walgreens will announce the winner of the challenge. The victorious city will be designated as “Red Nose Day Hometown Hero” for the next 12 months.

Hometown Challenge Progress Report (week of May 7, 2018):

Atlanta, Ga.
Miami, Fla.
Washington, D.C.
Phoenix, Ariz.
Los Angeles
Seattle, Wash.
Philadelphia, Penn.
Newark, N.J./New York City
Houston, Texas

The weekly rankings are compiled using store-level data for combined Red Nose Day sales (Red Noses and Red Nose Day related merchandise) across Walgreens store locations in designated Red Rally markets. Data for the progress report is analyzed at a geographic market level to measure total store performance of Red Nose Day sales.

Red Nose Day is a fundraising campaign run by the non-profit organization Comic Relief USA. Red Nose Day started in the U.K., built on the foundation that the power of entertainment can drive positive change, and has raised more than $1 billion since the campaign’s founding in 1988. Since launching in the United States in 2015, Red Nose Day has raised more than $100 million, which has positively impacted more than 8.3 million children, both in America and abroad.


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