Albertsons' O Organics private-label products
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Albertsons’ O Organics brand passes $1B mark

BY DSN STAFF

Albertsons has a successful own brand on its hands. The Boise, Idaho-based company this week announced that its O Organics brand of USDA-certified organic products had surpassed $1 billion in sales.

The product line includes more than 1,000 products, the company said, noting that in the past year, Albertsons has added roughly 200 new products and seen the line’s sales grow more than 15%. This year, Albertsons said it plans to add 500 or more products to the O Organics line, spanning such categories as snacks, deli and baby.

“We are passionate about offering great-tasting and high-quality products to the neighborhoods we serve,” Albertsons president of own brands Geoff White said. “Introducing new and certified organic products for every eating occasion is a great example of how we are constantly delivering and staying ahead of consumer trends.”

Albertsons launched the O Organics own brand in 2005, and it manufactures many of the line’s products, including yogurt, salsa, ice cream, milk, pasta sauce and sandwich bread. The line is just one of the company’s billion-dollar brands, with Albertsons reporting thtat its Signature Select, Signature Cafe and Lucerne own brands have all passed the $1 billion mark. The O Organics brand is the company’s top-selling organic brand.

“Everyone should have the opportunity to go organic – whether you are selectively choosing a few organic products or you have fully embraced eating organics,” White said. “That’s why we offer such a wide assortment of O Organics products, from fresh fruits and vegetables to wholesome dairy and meats, cereals, snacks and more. We are honored that customers love our O Organics, and have made it not only the top-selling organic brand in our stores, but also a $1 billion brand.”

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