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02/18/2022

RangeMe adds direct purchasing to product discovery platform

RangeMe will continue rolling out the platform to retailers and suppliers in the United States across all major CPG categories throughout the year.
Sandra Levy
Senior Editor
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Product discovery and sourcing platform, RangeMe, is broadening its offerings.

The company is expanding its industry-standard service offering by giving retail buyers in the United States the ability to purchase products directly from suppliers.

[Read more: RangeMe joins forces with several certification organizations]

This expansion has created the world’s largest wholesale marketplace for retailers by the sheer volume of buyers and suppliers already using RangeMe for product discovery. By adding this new capability, regional and independent retailers will see an increase in who can now order the products that they source, helping to get them on their shelves or listed online faster, the company said. 

“Introducing the direct purchasing capability represents the natural evolution of RangeMe,” Nicky Jackson, RangeMe CEO and founder said. “We’ve built RangeMe to be a globally accessible, user-friendly platform for retailers and their buyers as well as a channel and a tool for suppliers looking to bring innovative products to retail. This new capability will be transformational for buyers and will provide suppliers with unprecedented opportunity to grow their business. We are looking to continue rolling this out to U.S. retailers and suppliers across all major CPG categories this year.”

[Read more: ECRM launches RangeMe across the pond]

With more than 200,000 suppliers representing nearly one million products across all CPG categories, RangeMe will showcase its expanded service offering at the upcoming 2022 Global Market: Spring Buying Days which brings together suppliers and retail buyers from all over the world to connect, meet virtually and do business.

As part of the showcase, RangeMe is offering select food, beverage, health, and beauty suppliers the opportunity to sell their products with no commission fees and give participating retailers the best deals on amazing products.

[Read More: Retailers aim for pitch-perfect sourcing]

Buyers can start experiencing direct purchasing on RangeMe today with a seamless and intuitive experience that incorporates best-in-class search along with one-button purchasing, a nifty multi-order add-to-cart feature, and easily accessible order details and history. For suppliers, it’s as easy as setting up their storefront, selling products, and fulfilling orders on top of a full suite of order management tools, the company said.

“We exist to make the world's suppliers and retailers more productive and successful and with this new capability to help SMB retailers in the U.S. get products faster through a frictionless process,” Jackson said. “Building on RangeMe’s foundation of offering informed sourcing decisions for retailers, the checkout feature will increase product speed to market while simultaneously benefiting suppliers with a fully scaled sales channel to increase sell-through and create and nurture new retail relationships. A win-win for the industry.”

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