Pure Leaf intros Zero Sugar Sweet Tea
Pure Leaf is rolling out a new real-brewed sweet, iced tea that contains zero sugar or calories.
The brand’s new Zero Sugar Sweet Tea is made from black tea leaves that are brewed fresh for each batch. The tea features a smooth and woody aroma with a hint of sweetness that does not contain artificial colors, concentrates or preservatives, the company said.
To highlight the launch of the product Pure Leaf partnered with actresses Emily Alyn Lind and Celeste O’Connor on a national campaign—Unbelievably Sweet Files.
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“Bringing our first-ever Zero Sugar Sweet Tea product to market has been a long time coming,” says Julie Raheja-Perera, General Manager, North America, Pepsi Lipton Partnership. “We know this is an iced tea option consumers are looking for today, and we took the time needed to perfect our recipe. We wanted to make the delicious taste of sweet tea happen without sugar, while keeping Pure Leaf’s standards of real, freshly brewed tea that consumers have come to know and love. Partnering with Celeste and Emily to help consumers believe this unbelievable product has been a fun way to explore the phenomenon together.”
Lind and O’Connor will be featured in the initiative that highlights the truth of the new Zero Sugar Sweet Tea.
“A delicious zero sugar sweet tea that actually tastes good seems like a dream, which is why I'm thrilled Pure Leaf has nailed it,” says actor Emily Alyn Lind. “Celeste and I have had a blast finding a sweet tea that satisfies your cravings without a load of extra sugar. You have to taste it to believe it.”
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“This sweet, iced tea tastes truly incredible,” adds actor Celeste O'Connor. “It really is hard to believe it has zero sugar. Emily and I both love a good mystery, so we’re excited to help tea lovers uncover this new truth: sweet tea doesn't need sugar to be deliciously sweet and satisfying.”
Additional information on Pure Leaf’s new beverage, including where to purchase, can be found on the brand’s website.
