Customers in the aforementioned areas will be able to have fresh produce, pantry staples, household goods and other essentials delivered by Instacart’s nano-fulfillment center through Carrot Warehouses.
“Instacart’s model is to empower retailers to better serve their customers. We're taking the same approach by building Carrot Warehouses, a network of nano-fulfillment facilities that we operate on retailers’ behalf, to help retailers deliver unmatched speed and selection to their customers," said Daniel Danker, vice president of product at Instacart. "We’re proud to be the platform that helps retailers offer the many use cases their consumers expect, from 15-minute delivery to the weekly shop. With today’s Miami launch, Publix is bringing 15-minute delivery to their customers for the first time. Whether it’s a last-minute dinner ingredient or parents needing a quick restock on diapers, we know Miamians seek convenience in their lives and we’re excited to collaborate with Publix to power it.”
By using Carrot Warehouses and a developed custom model for the 15-minute deliveries, the partnership allows Publix to offer customers thousands of items that can be delivered from nano-fulfillment centers, which includes a broader selection of items than the industry standard for the 15-minute delivery, the companies said.
“As we continue to evolve our e-commerce strategy, 15-minute delivery is another example of how we're committed to meeting our customers wherever they are – whether it’s in-store or online for a convenience need,” said Erik Katenkamp, vice president omnichannel and application development at Publix. “Instacart’s suite of solutions allows us to unlock and roll out 15-minute delivery in a major metro area like Miami. Introducing nano-fulfillment centers powered by Instacart Platform is another step in our omnichannel strategy, and we look forward to continuing to exceed our customers’ expectations.”
Through the Instacart platform, Publix has collaborated with the company to offer customers other omnichannel services that include curbside pickup, delivery and pickup of specialty items such as alcohol and the grocer’s signature Pub Subs, as well as online EBT SNAP payment acceptance.