Products to Watch: HRG's 5 picks from October 2020

David Salazar
Managing Editor
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As autumn set in, CPG manufacturers showed no signs of slowing down their ability to innovate. In October, companies introduced 140 products, including 36 new OTC offerings, 49 wellness products and 55 beauty innovations. Once again, Hamacher Resource Group’s new product team was there to sift through and identify five of the standout products that hit shelves that month. They were: 

1. Cetaphil Sheer Hydration Replenishing Body Lotion
With a focus on keeping skin healthy, Cetaphil introduced its Sheer Hydration Replenishing Body Lotion, featuring a proprietary HydroSensitiv Complex that includes various moisturizing ingredients and blue daisy to offer 48-hour hydration. Designed to be lightweight and absorbed quickly, the product also includes hyaluronic acid to boost the skin’s water content, as well as sunflower oil for softness and vitamins E and B5.   

2. Biofreeze Foot Cream 
Leading external pain relief brand Biofreeze is getting into foot care with its latest product. Biofreeze Foot Cream is designed to act fast and deliver long-lasting cold therapy pain relief alongside natural moisturizers to soften skin and prevent dryness. The paraben-free cream is sold in 4-oz. tubes and is designed to have a vanishing scent.    

3. Tums Naturals Ultra Strength 1000 Tablets
Consumer demand for natural has made its way to the digestive space. GSK Consumer Healthcare expanded its legacy Tums brand with the new Tums Naturals Ultra Strength 1000. Free of artificial flavors and dyes, the tablets — sold in 56-count bottles in black cherry and watermelon flavors — are gluten-free and made with naturally sourced ingredients, while still delivering quick and effective relief. 

4. Johnson’s Almond Oil
Johnson & Johnson is expanding its baby care offerings with Johnson’s Almond Oil, which is designed to lock in as much as 10 times more moisture when used on wet skin. The company said it has been formulated and tested by dermatologists to be gentle and mild on delicate skin, while being free of parabens, phthalates and dyes.  

5. PanOxyl PM Overnight Spot Patches
Crown Labs is getting into one of the hottest spaces in skin care — acne-focused patches. The PanOxyl PM Overnight Spot Patches use hydrocolloid technology to clear existing blemishes and speed the healing process, while being a non-medicated option. The patches are meant to be suitable for all skin types, are free of latex and have no parabens, fragrances, sulfates or dyes.