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11/22/2021

Pink acts as National Breast Cancer Foundation’s matching gift partner on Giving Tuesday

Pink will match all donations, up to $10,000, on Giving Tuesday to support the National Breast Cancer Foundation.
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Pink is looking to make a difference through a partnership with the National Breast Cancer Foundation.

The Ronkonkoma, N.Y.-based company, known for its vitamins, announced that it would be sole matching gift partner for the National Breast Cancer Foundation on Giving Tuesday.  

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Through this partnership, Pink will match all donations up to $10,000 on Giving Tuesday, which falls on Nov. 30 this year, and also will extend their donation match until Dec. 1.

“Our mission is to empower women everywhere, and be able to support a charity like NBCF that has the same mission,” Kimberly Vigliante, senior vice president of wholesale sales and marketing for Pink said. “We are honored to be able to match every donation made to NBCF to give more women access to necessary life-saving support and services.”

[Read More: Q&A: Piping Rock's Vigliante discusses Pink brand's celebration of women]

During Breast Cancer Awareness Month, which is held in October, the National Breast Cancer Foundation launched their Rise campaign, which encourages individuals to join the fight against breast cancer by making a donation, volunteering, spreading awareness and sharing their story, the company said.

“Pink’s donation will directly provide breast health education, potentially life-saving mammography services to those who are uninsured or underinsured, and the support services needed to women at every step of the breast cancer journey,” Becca Epperley, director of partnerships at NBCF said. “We could not further our impact without the amazing support of companies like Pink Vitamins and are grateful to call them our partner.”

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