PHARMACY

McKesson ideaShare 2018 highlights big opportunities for independents

BY Sandra Levy

McKesson ideaShare 2018, held in Las Vegas through July 12, has focused on myriad opportunities for community pharmacists to improve their knowledge, performance and profitability while networking with industry experts.

This year’s conference featured focused learning, interactive exhibits, workshops and networking with peers to provide pharmacy owners with the expertise and tools to maximize their clinical, operational and financial performance.

“McKesson continues to invest in clinical solutions, revenue generating tools and technology designed to help independent pharmacies provide quality care for their patients, while also improving their business performance,” said McKesson U.S. Pharmaceutical and Specialty Health president Nick Loporcaro.

“Our goal is for Health Mart pharmacies to be top of mind for their patients when they think about wellness and quality local health care. This is how they will continue to compete and thrive,” said Health Mart and McKesson Retail Solutions president Chris Dimos.

One of the many highlights of the annual meeting was introducing attendees to Health Mart Atlas, its newly launched PASO partnership with the American Pharmacy Cooperative Inc., or APCI, which focuses on making managed care easier for community pharmacy by helping to identify opportunities that are right for their needs, and giving pharmacies the time to focus on those opportunities.

The meeting also showcased myHealthMart, designed to help Health Mart pharmacies improve performance and patient care. myHealthMart integrates the digital tools available, including the Operations Toolkit.

Health Mart also unveiled the next generation of the Health Mart Marketing Hub. First launched in 2013, the Health Mart Marketing Hub has been revamped based on customer feedback to allow for easier searching, faster customization and expanded offerings. The new site will feature greater flexibility, giving pharmacies access to hundreds of professionally-designed marketing materials, and expert support.

Health Mart introduced new packaging for its private label products,  as well as expanded product categories, such as vitamins, eye and ear, and upper respiratory. Health Mart is also building new planogram solutions and increasing the frequency of private label promotions, as well as enhancing the new item auto-ship promotion platform.

A children’s vitamin support program which helps pharmacies build relationships with families in their community and expand services as a healthcare provider made its debut. Vitamins will be ordered through McKesson Connect and marketing materials are available through the Marketing Hub.

To help Health Mart pharmacies maintain a year-round vaccination offering and create an additional revenue stream, Health Mart announced it has partnered with PrescribeWellness to provide expanded access to the VaccineComplete program and collaborative practice agreements.

Finally, Health Mart also introduced new capabilities for its Physician Outreach Program. New drug category information will enable pharmacies to see the top categories prescribed by local prescribers improving their ability to target physicians based on the type of patients they see and the drugs they prescribe, the comapny said.

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