DSN Women Leaders 2014: Judy Sansone, CVS Health

CVS Health’s Judy Sansone is widely regarded as a straight-shooting, savvy merchant with experience at various ends of the business. Today she serves as SVP, merchandising and personalization for CVS Health. 

 In her current role, Sansone is in charge of all non-pharmacy merchandising and CRM personalization efforts, including the retailer’s successful ExtraCare loyalty program. This is no small feat by any means, as personalization — and leveraging the 16 years of ExtraCare data — is at the heart of every strategic initiative and important retail program occurring at CVS Health today.

“It’s no secret that CVS/pharmacy is continually working on enhancing our customers’ experience in store. We pride ourselves on ‘Thinking Customer’ and making them central to any of our important retail decisions. ExtraCare has been a critical tool in evolving our business to suit our customers’ needs, and we are constantly looking for ways to create personalized promotional activities, such as myWeedkly Ad,” Sansone told DSN. “You can expect to see a dramatic evolution of personalization both in store and through digital channels in the coming years to help enhance the customer experience.”

During her 30-plus year career with CVS Health, Sansone has garnered experience at various ends of the merchandising team, including stops as VP merchandising and pricing, VP healthcare merchandising and VP retail innovation and store design. She also was a core part of the integration team for the Eckerd, Osco, Sav-on and Longs Drug acquisitions.

What keeps her excited about the business? “The continued innovation and evolution of CVS Health makes me excited to work here and be a part of this business. CVS/pharmacy is reinventing pharmacy to help people on their path to better health by providing the most accessible and personalized expertise. Our exit from tobacco has made us pioneers in this ever-changing industry, and being a part of the team to lead our 7,800 stores throughout that transition was a privilege I am extremely proud of.”

To view the full DSN Women Leaders 2014 report, click here.