Pet health: Trividia Health’s Schlanger talks taking diabetes reputation into new sector
Trividia Health is entering the pet diabetes monitoring category, confident that its reputation in the human sector will help establish trust in the pet world. Michael Schlanger, the company’s director of channel marketing, spoke with Drug Store News about the new venture.
Drug Store News: What type of innovation does your company bring to the category?
Michael Schlanger: Trividia Health brings a history of innovation, with over 30 years of experience and dedication in the diabetes category. Trividia Health is a leading developer and manufacturer of co-branded blood glucose monitoring systems to retailers throughout North America and to a growing international audience. Our product line is trusted by the nation’s leading retailers, as well as many national, regional and independent pharmacies.
With the launch of Healthy Tracks for Pets and Test Buddy that are specially designed for dogs and cats with diabetes, Trividia is bringing this expertise and experience to the pet diabetes category.
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DSN: What are consumers looking for? How do you address those needs?
MS: Consumers are looking for products that are easy to use, accurate and affordable.
The Test Buddy Pet-Monitoring Blood Glucose System satisfies the above needs by offering a high-quality, easy-to-use product, available at a significantly competitive price versus the national leading brand.
Meter features include: Bluetooth, no-coding, event tags and stores 1,000 results in its memory, to name a few.
Additionally, the Test Buddy app is coming soon. This will help pet owners manage their pets’ diabetes and empower them and their veterinarian to make better decisions for a healthier, happier pet.
DSN: Any recent product introductions or promotions you’d like us to highlight?
MS: In addition to the Test Buddy Pet-Monitoring Blood Glucose System, the Healthy Tracks for Pets portfolio includes lancing devices, lancets and insulin syringes in various gauges and sizes to meet a variety of pets’ needs. Extensive educational material will be available to help pet owners learn more about diabetes and how to take care of their pet with diabetes.
[Read More: Q&A: Trividia Health's Schlanger talks taking diabetes reputation into new sector]
DSN: Anything else you’d like our readers to know about your company?
MS: Trividia Health will be the first manufacturer to provide these types of pet products to retail pharmacies throughout the U.S. “It is our goal and strategic focus to provide quality products and affordable diabetes care for all, including our pets,” said Scott Verner, president and CEO of Trividia Health. “Pet health is important to us and our partners. They recognize the growing needs and convenience they provide by supplying pet health products to their consumers,” he said. The Test Buddy Pet-Monitoring Blood Glucose System is affordably priced and comes with 50 test strips and Healthy Tracks for Pets Lancing Device and lancets to conveniently monitor your dog or cat’s blood glucose. The Test Buddy Meter has Bluetooth capability that allows you to upload your pet’s results into the Test Buddy App, available on iOS and Android platforms. The Test Buddy App also allows you to track your pet’s glucose health and share results and trending information with your veterinarian.
In addition to the Test Buddy Pet-Monitoring Blood Glucose System, the launch of the Healthy Tracks for Pets Insulin Syringes will include U-40 and U-100 syringes in a variety of gauges and sizes. Trividia Health plans to further expand its portfolio in pet health in the upcoming months. Please visit healthy-tracks.com for information on these products and more.
And lastly, Test Buddy Pet Monitoring Blood Glucose Test Strips are Made in the USA! and manufactured in our high-tech facilities in Fort Lauderdale, Fla.