Pamela Anderson joins Sonsie Skin as co-founder, owner
Actress Pamela Anderson is continuing to make waves when it comes to self-empowerment with her latest venture in the beauty space.
Sonsie Skin, an emerging minimalist skin care brand, announced that Anderson would be joining the company as a co-founder and owner.
“To me, true beauty is about celebrating authenticity… I want to look like myself, feel like myself, and that means taking care of myself—inside and out…” said Pamela Anderson.
[Read more: Weleda adds Plumping, Rejuvenating lines to facial care offerings]
Anderson, who has been attending recent events with little to no makeup, and the brand share a belief that beauty can be simple and both want to inspire others to question social norms while embracing their most vulnerable self, the company stated.
Co-founded by Marie von Behrens-Felipe and Roberto A. Felipe, Sonsie launched in the summer of 2023 with a range of products that offer an ethical, minimalist, vegan and cruelty-free solutions that meet or exceed standards set by the European Union.
“Pamela is an icon, trailblazer, and someone I admire deeply. We share the same values and vision: for everyone to accept, celebrate, and love their true selves; to feel good in our own skin... I couldn't be more grateful for Pamela’s belief in Sonsie,” said co-founder, Marie von Behrens-Felipe.
Together, Anderson and Sonsie will reinforce and amplify the brand’s commitment to crafting skincare solutions that embrace the uniqueness of every individual, the company said.
[Read more: Thayers rolls out moisturizing skin care line]
“We are thrilled to embark on this journey with Pamela as co-founder. Her authenticity, character, and insight will propel Sonsie forward, fostering global awareness. In the dynamic landscape of the skincare industry, Sonsie unfolds as a narrative of self-acceptance, love, and the pursuit of Beyond Healthy Skin. We can't wait to continue building with our Sonsie family,” said CEO, Roberto A. Felipe.
