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10/11/2022

Outshine’s Smoothie Cubes feature Vital Proteins Collagen Peptides

Outshine Smoothie Cubes are available in Go-Getter, Glow To and Gut Supporter vairties.
Gisselle Gaitan
Online Editor
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outshine smoothie cubes

Outshine is entering the frozen smoothie space with Smoothie Cubes.

Smoothie Cubes, which contain no artificial colors or flavors, can be enjoyed by combining them with a liquid of choice, let sit for 15 minutes then shaken to be enjoyed — no blender needed, the company said.

“Our consumers are constantly looking for convenient, nutritious options to support their busy lifestyles,” said Jamie Harbeck, senior manager of new business ventures at Nestlé USA. “With Outshine Smoothie Cubes, we found a new way to deliver the quality and ease of an out-of-home smoothie without the hassle and mess that comes with conventional, homemade smoothies.”

[Read more: So Delicious Dairy Free rolls out creamy Wondermilk frozen dessert line]

Available varieties include:

  • The Go-Getter: A tropical smoothie made with mango, banana, pineapple, papaya, date paste, beet juice and a touch of chia and B vitamins;
  • The Glow To: A green smoothie made with banana, pineapple, mango, date paste, spinach, kale, kiwi, cucumber, a touch of chia seeds and Vital Proteins Collagen Peptides; and
  • The Gut Supporter: A smoothie made with strawberries, banana, coconut cream, carrot juice, date paste, beet juice, and a touch of chia seed and fiber.

“Many consumers have packed schedules and are constantly on the go, but still want to take small actions to live a better lifestyle,” said Tracey Warner Halama, CEO at Vital Proteins. “The Glow To Smoothie Cubes created in collaboration with Outshine and Vital Proteins offer one more way for wellness enthusiasts to easily incorporate collagen peptides in their daily routines.”

[Read more: Dole innovates frozen fruit aisle with functional smoothies]

Consumers can find Outshine Smoothie Cubes in the freezer aisle of select retailers across the country, including United Supermarkets, Big Y, Wegmans, and Kroger in the coming months for a retail price that ranges from $6.99 to $7.49.

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