Xcentrik’s Novarnica Sport looks to provide portable pain relief
Canadian consumer brands company Xcentrik is expanding its Novarnica line to make pain relief easier for active consumers. The company recently unveiled its Novarnica Sport pain relieving spray.
Using a combination of menthol and camphor, the product, which also contains Arnica Montana extract, offers a portable-sized option to delivery pain relief for sports injuries, sore muscles, sprains, joint pain, arthritis pain and muscle and back pain, the company said. The company said Novarnica Sport can easily be kept in a sports bag, belt bag or backpack.
The spray joins the rest of the Novarnica line, which includes a larger-sized pain relieving spray offering, a pain relieving cream, moisturizing foot relief cream and foot pain reliever spray.
Ocean Spray hits VMS aisle with Cranberry +health supplement
Ocean Spray is making a foray into the vitamins, minerals and supplements space with its latest launch. The Lakeville-Middleboro, Mass.-based company, known for its cranberry products, has introduced its Cranberry +health Cranberry Supplements.
Meant to promote urinary tract health, the daily supplement chews are made from real fruit and are free of artificial flavors, colors and preservatives, the company said. The chews each contain 25 calories, and also are free of gluten.
“Research suggests that the cranberry holds a whole host of total body benefits and for decades we at Ocean Spray have been dedicated to researching, supporting and delivering great-tasting, good-for-you products,” said Chet Baker, director of health care and new platforms at Ocean Spray. “The introduction of Cranberry +health Cranberry Supplements sets in motion our commitment to provide products that deliver even better taste, health and convenience for our consumers busy lifestyles.”
The company noted that research from the American Journal of Clinical Nutrition showing that consume 8 oz. of cranberry juice cocktail every day can reduce recurrence of symptomatic UTIs by roughly 40%. The Ocean Spray supplements contain the same amount of cranberry polyphenols as the juice drink formula from the study, and the company’s director of global health science and nutrition policy, Christina Koo, said, “fewer UTIs could mean a significant reduction in the need for antibiotics used to treat them.”
The supplements are sold in 7- and 28-count boxes, which carry suggested retail prices of $5.99 and $22.99 respectively. They currently are sold at CVS Pharmacy locations and cvspharmacy.com, the company said.
Hisamitsu intros larger Salonpas Pain Relief Patch
Hisamitsu America, the parent company of Salonpas, has unveiled the line’s latest addition.
The Florham Park, N.J.-based company launched the new Salonpas Pain Relief Patch Large, which comes in a double-sized value pack that features nine patches.
“There is only one OTC topical pain reliever that is FDA-approved like prescription medicine and that’s the Salonpas Pain Relief Patch,” John Incledon, president and CEO of Hisamitsu America, said. “We understand that many consumers suffer from back pain, as it is the most common area of pain. As a response, we decided to launch the new Salonpas Pain Relief Patch Large. They’re twice the size as before with the power to target large pain areas. We also included nine patches in this new product to provide a better value to our consumers. Since the patches are now double the size, there is a 35% savings on an equivalized patch basis.”
To launch the product, the company will launch a national broadcast campaign. Salonpas’ Pain Relief Patch Large retails for $17.99. Further information on the product can be found on the company’s website.
“Clinical trials demonstrated that the Salonpas Pain Relief Patch works up to 12 hours on mild to tougher moderate pain,” journalist Bob Arnot, the author of books on nutrition and health, and previously chief medical correspondent at NBC and CBS News, said. “As a 70-year-old active athlete, I suffer from pain as a result of training and competing. I was a huge fan of the previous Salonpas Pain Relief Patch, and it is great that it is now available as a double-size, larger patch which targets my back pain.”