HEALTH

Swabbies looks to give busy parents a hand

BY David Salazar

Swabbies Technologies, the maker of a unique, patented diaper cream delivery system, is looking to grow its in-store presence, the company announced Friday. Started by mom and entrepreneur Carman Campbell, the Dunellon, Fla.-based company sells it Supreme Diaper Cream in traditional 6-oz. jars, but it is looking to make a splash with its applicator that Campbell said makes applying diaper cream mess-free.

The Swabbies 13-g prefilled applicator features a squeeze tube connected to a breakable neck with a sponge applicator at the end. Once the neck is broken, users can squeeze the cream out and use the sponge applicator to spread it with one hand.

Swabbies currently offers three products — the jar, a two-pack of prefilled applicators and a combo set containing both products.

“The product is already available online through Amazon and should be on big retail shelves soon. We hope by year end,” Campbell said, adding that Swabbies recently attended the Tampa, Fla., Prego Expo, giving samples to expecting parents attending. “While we are in the early stages of the company’s development I feel this type of hands-on approach to marketing and educating the public will greatly aid in the success of our brand.”

As Swabbies attends trade shows — including the Florida Kids and Family Expo in late August — the company also recently brought its PR in-house, which Campbell said reflects its personalized approach to business and will allow Swabbies to reallocate resources toward its growth.

“I am confident of the company’s ability to expand the presence both in the U.S. and globally by utilizing this new approach,” Campbell said.

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HEALTH

Vitamin Packs rebrands as Persona

BY David Salazar

A year after its launch, vitamin and supplement delivery service Vitamin Packs has rebranded as Persona. The Seattle-based company said that its new name reflects its personalized approach to nutrition, which includes personalized daily packs of vitamins, as well as on-call nutritionists and dietitians offering customer support.

The company said that since its launch last year, more than 400,000 consumers have taken its online assessment that can it said creates more than 5 trillion potential nutrition recommendation combinations. The assessment also cross-references more than 650 prescription drugs to help customers avoid drug-nutrient interactions, Persona said.

“Persona is leading the way in personalized nutrition. Acknowledging and recognizing drug-nutrient interactions is vital and something most consumers don’t take into consideration,” said Michael Roizen, Persona science advisory board member and Cleveland Clinic wellness officer “Persona subscribers can take advantage of the industry’s breakthrough technology utilizing the curated survey to help find the ideal supplement regimen that works for their wellness needs.”

Alongside the relaunch, the Persona will be donating 100% of its net sales to Vitamin Angels on Aug. 8.

“We are honored to align Persona with Vitamin Angels, an organization that is extending the reach of nutrition to women and children who are at the highest risk of malnutrition,” said Jason Brown, founder and CEO of Persona. “Persona has been renamed to not only showcase that we care about providing the best possible health care to the people around us, but to also reinforce that we are the most personalized vitamin regimen available in the industry. We look forward to building awareness of Persona, so more people can experience overall wellness through a personalized nutrition program.”

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HEALTH

Neosanté marks National Breastfeeding Awareness Month

BY David Salazar

Neosanté Health Solutions, the maker of Delictase Oral Drops — a lactase enzyme supplement for babies with colic — is marking National Breastfeed Awareness Month. The Boca Raton, Fla.-based company noted that colic often accompanies breastfeeding, potentially leading to irritability, agitation and crying.

The company said babies who don’t produce enough lactase are unable to fully digest the lactose in their mother’s breast milk, leading to bloating and abdominal pain, among other symptoms. Delictase Oral Drops are designed to allow parents to medicate newborns and children about lactose intolerance or maldigestion, Neosanté said.

“Our goal isn’t to stop crying, it is to provide a clean, effective lactase source for babies who lack the enzyme,” said Neosanté CEO João Santos. “By doing this, we address the cause of baby colic. As we say, ‘Don’t just ease the symptoms, attack the cause of infant colic.'”

The company said that its supplement is available in 15-ml bottles for newborns and infants — enough for roughly 44 meals with an average dose of eight drops per meal.

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