Rael brings its feminine care products to Target shelves
Rael, a company founded by women that focuses on the creation of natural and organic feminine care products, announced that it would be bringing its collection to Target shelves.
Shoppers can expect to find the Los Angeles-based company’s organic cotton pads, organic cotton pantyliners and natural foaming feminine wash in 1,850 of the retailer’s stores, as well as online.
“For our first major launch with a brick and mortar retailer, we wanted to work with a partner who is aligned with and supportive of our mission to better women’s lives, and understands the importance of healthy and functional feminine care,” Rael co-founder, Yanghee Paik said. “Target is the perfect partner because of their focus on discovering innovative, emerging brands and helping them grow to become the next-generation of household products.”
With products that are manufactured in South Korea with the latest technology, and use certified organic cotton from Texas, the brand aims to power and inform women on safer alternatives for their bodies, the company said.
In addition, Rael’s products, which are free of harmful toxins and chemicals, are unveiling a new redesigned packaging and website.
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