Nicorette intros Coated Ice Mint Lozenges with help from Earnhardt Jr.

BY David Salazar

GSK Consumer Healthcare’s Nicorette smoking cessation brand is expanding its product line. The company recently unveiled Nicorette Coated Ice Mint Lozenges in partnership with famed NASCAR driver Dale Earnhardt, Jr.

The product is the first coated lozenge in the space. It’s meant to deliver long-lasting relief from cravings that keeps working after the lozenge dissolves. The product is being promoted with a social campaign featuring former smoker Earnhardt and current smokers who are ready to quit.

“Quitting smoking isn’t easy, but at Nicorette, we’re committed to demonstrating our understanding and empathy for people on this difficult journey to quitting,” said Scott Yacovino, Nicorette brand director. “We’ve heard from smokers that one of the reasons many don’t stick with their quit is because they are craving a better taste experience. We’re excited to deliver a new, innovative option, and are proud to partner with Dale Earnhardt, Jr., to help motivate smokers everywhere to quit.”

Earnhardt, who was a smoker for 15 years, said “While I didn’t talk about the fact that I was a smoker, the truth is, it was a part of my life. Like many smokers, I tried many things and failed countless times. No longer relying on smoking or being at the mercy of my cravings feels great, and now I want to help others break free from the habit. I’m excited to partner with Nicorette to tell my story for the first time and motivate others to quit.”

The company also is offering a free, non-nicotine taste sample of the lozenge while supplies last on the Taste Test Drive website.


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